A2P SMS
An A2P (Application-to-Person) SMS is a message sent automatically by a computer system to a phone, as opposed to one written by a person.
Definition
An A2P (Application-to-Person) SMS is a message sent automatically by a computer system to a phone, as opposed to one written by a person.
In detail
A2P SMS covers every message issued by an application rather than an individual: a verification code, an order confirmation, an appointment reminder, an alert, a promotional message.
It contrasts with P2P SMS, exchanged between two people. The distinction is not only technical: A2P goes through professional gateways, follows specific commercial rules and, as soon as it is promotional, falls under prospecting regulation.
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