Appointment reminder SMS: 8 effective templates
Cutting down no-shows
An SMS reminder clearly reduces forgotten appointments. The rule: a date, a time, and an action if plans change. Here are eight wordings.
Ready-to-send SMS templates
Reminder: we have an appointment tomorrow at 2pm. Please let me know if you can't make it.
90/160 charactersUse this templateHello, a quick reminder of your appointment on the 12th at 9:30am. See you soon.
80/160 charactersUse this templateReminder: your appointment is on Thursday at 4pm. Reply STOP to stop receiving reminders.
89/160 charactersUse this templateHello, confirming our appointment on Monday at 10am. Have a good day.
69/160 charactersUse this templateReminder: don't forget our appointment this afternoon at 3pm. Thank you.
72/160 charactersUse this templateHello, your appointment is coming up: tomorrow at 11am. Thank you for being on time.
84/160 charactersUse this templateFriendly reminder: see you tonight at 7pm as agreed.
52/160 charactersUse this templateReminder: appointment on Friday at 8:45am. Remember to bring your documents.
76/160 charactersUse this template
Best practices
Send 24 to 48 hours ahead
That window leaves enough time to reorganise while staying fresh in mind. A reminder sent a week ahead is usually forgotten.
Put the date and time first
The recipient should grasp the essentials from the notification preview, without opening the message. Politeness comes after.
Frequently asked questions
When is the best time to send a reminder?+
24 to 48 hours before the appointment, during the day. Avoid late sends: in France, SMS marketing is banned between 8pm and 8am, on Sundays and public holidays.
Should I offer a way to cancel?+
Yes. Saying how to cancel or reschedule reduces no-shows and improves the experience. For professional use, an opt-out notice is mandatory.
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