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SMS marketing: 8 examples and the rules in France

Examples and legal framework

All SMS examples

A marketing SMS is read within minutes of arriving: that is its strength, and why it is tightly regulated. Here are example wordings and the rules to know before any campaign.

Ready-to-send SMS templates

  • Special offer: 20% off everything until Sunday with code PROMO20. Reply STOP to opt out

    87/160 charactersUse this template

  • New collection in store! Come and discover our latest arrivals this weekend. STOP to opt out

    92/160 charactersUse this template

  • Our sale starts today: up to 50% off in store. See you soon! STOP to opt out

    76/160 charactersUse this template

  • Last day to get 30% off your order. Don't miss out! STOP to opt out

    67/160 charactersUse this template

  • Thank you for your loyalty: 10 euros off your next visit. STOP to opt out

    73/160 charactersUse this template

  • Your order is ready! You can collect it in store from today.

    60/160 charactersUse this template

  • Open exceptionally on Sunday from 10am to 6pm. We look forward to seeing you! STOP to opt out

    93/160 charactersUse this template

  • Birthday offer: 25% off just for you, valid for 7 days. STOP to opt out

    71/160 charactersUse this template

Best practices

One offer, one deadline, one action

SMS that convert hold three elements: what you offer, until when, and what the recipient should do. Everything else is noise inside 160 characters.

The legal framework is not optional

In France, SMS marketing requires prior consent from the recipient (GDPR), clear sender identification and a free opt-out ("STOP"). Sending is banned between 8pm and 8am, on Sundays and public holidays.

Before you send

Mon SMS Gratuit is a personal sending service: one message at a time, with no automation and no bulk sending. A commercial campaign requires a professional platform and compliance with French rules: prior consent from the recipient (GDPR), a free opt-out ("STOP"), clear sender identification, and no sending between 8pm and 8am, on Sundays or public holidays.

Frequently asked questions

Is the STOP opt-out mandatory?+

Yes, for any commercial SMS prospecting in France. The recipient must be able to opt out simply and free of charge, usually by replying STOP to a short code.

Can I do SMS marketing with this service?+

No. Mon SMS Gratuit is a personal sending service, one message at a time, with no automation. A commercial campaign needs a professional platform with short codes and opt-out management.

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Related themes

See all themes
Bulk SMS and announcementsInforming a group effectivelyAppointment reminderCutting down no-shows

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